The human brain has evolved to pay close attention to information:
All animals have four (4) basic instinctual drives:
- Fighting, fleeing [danger]
- Feeding [food]
- Mating [sex]
The names for these distinct feelings:
- Anger, fear
Memes that annoy, seduce, enrage or scare us tend become widespread.
From the book ‘Virus of the Mind’ copyright 1996 by Richard Brodie.