The human brain has evolved to pay close attention to information:

  • Danger
  • Food
  • Sex

All animals have four (4) basic instinctual drives:

  • Fighting, fleeing [danger]
  • Feeding [food]
  • Mating [sex]

The names for these distinct feelings:

  • Anger, fear
  • Hunger
  • Lust

Memes that annoy, seduce, enrage or scare us tend become widespread.


From the book ‘Virus of the Mind’  copyright 1996 by Richard Brodie.